It’s Time to Evolve

The founder of LINKgear LLC asked me to execute her idea for a t-shirt graphic based on the classic ape to man silhouette showing the company’s cycle shoe cover, CycleSole, in action. The figures in this design mirror the shape within CycleSole’s gear logo and represent the evolution from struggling with ‘cleat walk’ in cycling shoes to walking safely using CycleSole. The CycleSole logo is integrated into the phrase “It’s time to evolve,” which seamlessly ties together the evolution imagery and the company’s mission.